Your next customer is out there.
Know where to find them.
My Pocket Marketer looks at the people in your local market and shows you who to target, where to reach them and what to say.
No marketing expertise needed. Just tell us a little about your business and choose your area.
Show me my local marketFree • Takes about 2 minutes • No card needed
See how it works ↓How My Pocket Marketer works
Eight steps, about a minute.
Step 1
Tell us about your business
What you do and the area you sell into. That is all we need to begin.
Step 2
Understand your market
We analyse your chosen area on its own terms, rather than assuming it behaves like the country as a whole.
Step 3
Discover your customers
Which household types actually live in your area, and which of them matter most to you.
Household segmentation using Experian Mosaic data.
Step 4
Find where to reach them
Every marketing channel ranked by how many people it reaches locally and how distinctive it is in your area.
Audience intelligence using YouGov data.
Step 5
Build your strategy
Priorities rather than a list of everything, written around your business, your budget and the time you have.
Strategy built using the ISTAR framework.
Step 6
Follow your 90-day plan
What to do now, next and then — in order, with the reasoning kept alongside it.
Step 7
Create your marketing
Press releases, emails, social posts, adverts and more, written for you inside My Pocket Marketer.
Step 8
Keep using MPM throughout the year
Your plan does not expire in a week. Come back as the year moves and create what you need next.
In two minutes, you'll discover:
Who lives in your market
Understand the people you're trying to reach, without wading through research.
Where you're most likely to reach them
See which marketing channels deserve your attention, and which probably don't.
Where the opportunities are
Get clear, practical recommendations about where to focus next.
A clearer view of your market
Example only — your results will reflect your own area.
Lincolnshire
Your audience is particularly responsive to…
- Direct MailPrioritise
- Local NewsOpportunity
- FacebookUse Regularly
Plus your audience profile and the marketing opportunities worth exploring.
You don't need to know anything about marketing.
There are no complicated dashboards to learn and no spreadsheets to decipher.
My Pocket Marketer does the analysis for you and explains what it finds in plain English.
You tell us where you do business. We help you understand what to do next.
Less guesswork. More evidence.
My Pocket Marketer combines established consumer research with marketing expertise to understand your local market.
It doesn't simply ask AI what it thinks.
The data is analysed first. AI then turns that evidence into straightforward marketing recommendations you can actually use.
Audience intelligence using YouGov data. Household segmentation using Experian Mosaic data.
Because marketing isn't the objective.
More business is.
You don't really need another report telling you about consumers.
You need to know what to do differently on Monday morning to help win your next customer.
That's what My Pocket Marketer is being built to do.
Show me where to focusStart free. Go deeper when you're ready.
Your free snapshot gives you an immediate view of your local market.
If you want the complete picture, My Pocket Marketer can then build your full marketing plan:
Detailed audience intelligence
Understand the people behind your market.
Complete channel analysis
See where your audience over-indexes and where your money is likely to work harder.
Your marketing strategy
Know who to target, what to prioritise and where to invest.
Campaign ideas ready to use
Turn the strategy into PR, email, social media and direct-mail activity.
£365 for 12 months. That's £1 a day.
But there is nothing to buy now.
Get my free snapshot